TRP
Growth Marketing Strategist · Marketing Alchemist
Brand Architect · Four Continents
In the industry, I go by TRP. To colleagues who have watched me outwork everyone else in the room, and still make the deadline, I go by Troy.
I did not follow
the expected path.
I built a better one.
Welcome to my world of marketing alchemy, over a decade transforming businesses from mere concepts to thriving success stories.
For over a decade, I've applied an alchemist's touch, transforming data into growth for global giants and innovative brands. From powerhouse names like Amazon, eBay, Walmart, and Beckett.com to disruptors in Fantasy Sports, PropTech, FinTech, and Marketing Transformation, my approach is simple: ignite strategic insight with cutting-edge technology to fuel business growth.
Partnering with top property data leaders like CoreLogic (AU, USA, NZ) and RElyse UK working with institutional funders, build-to-rent pioneers, and financial advisers. I specialise in harnessing data to create measurable, lasting impact.
My mission: to transform every opportunity into measurable success, driven by decisive, strategic action. None of that happened by following a template. It happened because I have never been willing to accept the path that was laid out when I could see a better one.
The proof is not in the pitch.
It is in the portfolio.
These are not projections. They are delivered outcomes, across NZ's most competitive development corridors, measured by campaigns that moved stock, not just impressions.
From 16-section premium coastal estates to 2,500-home master-planned communities. From boutique award-winning townhouses to 15-level mixed-use towers. From first-home buyer terraces to gated seafront sections from $1.495M.
Warkworth Ridge, Long Bay, Weiti Bay, Bremner Ridge, each one a different market, a different buyer, a different story to tell. Each one delivered.
Auckland's North Shore, South Auckland, Warkworth, West Auckland, and the CBD. Marketing strategy, brand positioning, and sales execution from concept to completion.
Property Council NZ 2025 Excellence Award, the highest category, for Abstract Hotel and Residences, Auckland CBD. Plus NZIA Auckland Architecture Awards 2025 and multiple Merit Awards.
The businesses that win understand that data is not a back-office function. It is a commercial weapon. Knowing how to wield it — and translate it into positioning, campaigns, and conversion — is a capability most organisations are still searching for.
The PropTech
Chapter
I led the launch of a PropTech platform with international data integrations spanning CoreLogic (AU, USA, NZ) and RElyse UK, navigating multi-jurisdiction data partnerships, building brand and pipeline simultaneously, and delivering market presence in a competitive, technically complex space.
That engagement crystallised something I had seen across every sector: the businesses that win are the ones who understand that data is not a back-office function. It is a commercial weapon.
Knowing how to wield it, and how to translate it into positioning, campaigns, and conversion, is a capability that most organisations are still searching for. It is one I have been building for two decades.
My leadership is not a style.
It is a set of convictions
tested across twenty years.
Never needed revision. Every principle below has been stress-tested in the real world, across industries, time zones, and the full range of human complexity that leadership actually involves.
I do not run fiefdoms. I build teams. A project that lacks alignment between its people is a project that has already started failing, and I identify and correct that before it becomes structural. My role as a leader is to build the environment in which talented people deliver their best work — then hold everyone, including myself, fully accountable for outcomes.
This is a working principle, not a slogan. Every problem I have been handed — a stalled launch, a team that has lost its cohesion, a project that has drifted from its commercial mandate — has eventually yielded to the same approach: refuse to accept that it cannot be solved, find the lever that has not yet been pulled, and apply it with precision.
What gets managed gets sold.
Strategy without measurement is aspiration. I build reporting frameworks, define KPIs that reflect commercial health rather than activity, and ensure every decision can be traced back to evidence. This discipline runs through everything — from campaign architecture to budget accountability to board-level reporting.
Beyond the Résumé
I have a home library of more than 500 books — a lifelong practice, not a decoration. Reading has shaped how I think about strategy, markets, and leadership more than any single professional experience.
I am deeply passionate about motorsport and cars, drawn to the same qualities that drive my professional approach: precision, marginal gains, and the relentless pursuit of performance. I live in Auckland with my family — proud to call New Zealand home, not as a destination I arrived at, but as a place I chose, invested in, and built something lasting within.
- MBS Master's in Business Studies (Management) — Massey University
- MBA Master's in Business Administration
- PMP® Project Management Professional — PMI Certified
- REAA Licensed Real Estate Professional — New Zealand
- PGDip Postgraduate Diploma — Digital Marketing
- PGDip Postgraduate Diploma — Multimedia
- BA Bachelor of English (Honours)
- PMI Property Council NZ · REINZ · PMI — Active Member
Areas of Expertise
Growth marketing, digital acquisition, campaign management, and ROI optimisation across industries and geographies.
Building loyalty programmes and engagement strategies that keep customers coming back — measurable lifetime value, not vanity metrics.
Multi-channel acquisition strategies optimised for ROI and sustainable growth, from paid search to programmatic to content-led pipelines.
Crafting compelling brand narratives that resonate with target audiences and translate directly into commercial outcomes.
Data-driven decision making powered by advanced analytics, turning raw data into positioning, pricing, and campaign intelligence.
End-to-end campaign orchestration from concept to conversion — strategy, creative direction, channel execution, and reporting.